About Fitz Fresh Mushrooms

Originally known as Scotts Valley Mushroom, the Fitz family has been growing mushrooms for close to 80 years. Fitz Fresh is among the most experienced and environmentally conscious mushroom farms in California. The Fitz family’s experience with mushroom farming originates as far back as the mid-1920’s when a patriarch of the Fitz family started a mushroom farm in Los Altos, California. The success of this young farm prompted an expansion into Santa Cruz and later into the Scotts Valley area. By 1969, Fitz Fresh was established in Watsonville, California where current operations remain today.

In the past 26 years, owner, Patrick Fitz has revitalized the farm resulting in a quadrupling of production through innovation and increased efficiency. Fitz Fresh produces three distinct varieties of mushrooms: white button, crimini, and portabella mushrooms. The business operates on 20 acres of its own farmland. The implementation of meticulous handling techniques and the proactive execution of environmentally conservative procedures set Fitz Fresh apart from their competition.